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Kong Kar Wai (Magdalene)


Kong Kar Wai (Magdalene)


Educational Qualification
Ms Magdalene Kong completed her Bachelor Degree from University of Calgary, Alberta, Canada, and Executive MBA at Rutgers, The State University of New Jersey, USA.

Professional Experience
In Canada, she had a short sting with Computer and Electronic Mega Store in Canada – Future Shop, where she was promoted from a sales person to assistant manager in less than 2 years. Thereafter, she joined a Real Estate Developer company, Sutton Group. As an independent broker/entrepreneur, her success came from working closely with clients, on a personal level, building strong customer relationship. With her exposure in servicing clients on a personal level, she gained first hand experience, and understanding, the importance of services in all marketing activities.

Lecturing Experience
Since 1997, she had taught an array of marketing, and management modules in various institutions including Marketing Institute of Singapore, which she received the Excellent Lecturer Award for 2008. She had lectured Marketing Fundamentals, Principles of Marketing, and Strategic Marketing, Researching the Market (Master level), Direct and Interactive Marketing. Her teaching experiences include the following the modules:

  • Advertising and Promotion
  • Business Strategy and Policy
  • Consultative Sales
  • Consumer Behaviour
  • Direct and Interactive Marketing
  • Engineering Ethics, and Innovation
  • Engineering Management
  • International Marketing
  • Logistic Management
  • Marketing Management
  • Marketing Planning and Project
  • Personal Selling and Sales Management
  • Principles of Marketing
  • Researching the Market
  • Supply Chain Management
  • Strategic Marketing
  • Strategic Management

 

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